Users will soon have a fresh option that enables them to reduce the volume of artificial intelligence-produced videos appearing in their timelines. This step comes as the company announced that it currently hosts in excess of 1 billion AI-generated clips.
Testing and Rollout
This change is being tested over the following weeks before a global release. This shift comes amid a surge in AI content, fueled by recent content generation software.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the quickest rising channels on another major platform primarily display AI-generated videos. A considerable share of this material is considered “AI slop”, a phrase for poor-quality, factory-style content that is frequently illogical or bizarre.
“We know from our community that numerous viewers appreciate content made with AI tools, ranging from digital art to science explainers, and we aim to give people the power to increase or decrease of that, based on their own likes,” stated a company executive.
AI on the Platform
The platform shared that there are currently over a billion videos on its app tagged as artificially created. In total, over 100 million videos are added to the app each day, making AI content a relatively small portion of its complete catalog.
User Control Features
Users will be able to reduce or increase the level of AI content they see by accessing the content preference feature in the platform and selecting the AI content topic. Other topics that are already be modified under the tool include politics, clothing, cosmetics, and dance.
Content Labeling and Policies
TikTok’s rules mandate creators to tag “realistic” AI-made content, and it prohibits malicious fake videos of public figures or critical incidents. Any believable AI video that is not labeled can be removed under its terms of service.
In addition, the service will now attach an artificially created watermark to content created with its own AI tools, or flagged by an cross-platform project for recognizing content made by AI. This step is aimed to deter users from trying to bypass the disclosure requirement.
Responsible AI Funding
TikTok is furthermore introducing a two million dollar educational fund for professionals and institutions to produce educational content about ethical AI use. This program will assist non-profit groups focused on educating programming and robotics.
Platform Protection
The platform has supported its moderation strategy, during discussion over intentions to cut jobs for numerous safety staff in the United Kingdom. The company is set to reduce 439 jobs in its content moderation department in its British office, with trade unions and internet security professionals expressing worry that people are being substituted by automated systems.
A senior executive stated that people-led review would remain essential, but automated tools can shield workers by eliminating the most distressing content ahead of it is viewed by humans. The company stated a significant reduction in disturbing and violent content handled by safety staff over the past year due to intervention by its AI tools.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we also think it’s very important to reduce exposure to unsafe media as rapidly, which is the area in which a lot of the machine support is really helping us work at speed.”
